Operations Software for Scaling Businesses | HubSpot (2024)

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Operations Software for Scaling Businesses | HubSpot (8)

Operations Hub®

Get a demo of HubSpot's operations software Start 14-day free trial of HubSpot's operations software

  • Operations software that lets your team easily sync, clean, and curate customer data, and automate business processes.

  • Free and premium plans that grow with you. Editions starting at:

    - Free: $0/month
    - Starter: $20/month per seat
    - Professional: $800/month (1 seat included)
    - Enterprise: $2,000/month (1 seat included)

  • Includes programmable automation, data sync, data curation, and data quality tools — all powered by HubSpot’s CRM platform. Operations software empowers your business with a unified view of every customer interaction, enabling you to deliver friction-free customer experiences.

194,000+ customers in over 120 countries grow their businesses with HubSpot

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    To grow better, you need to run better.

    As companies scale, systems break. Each team adopts its own process, data becomes siloed, and efficiency tanks. To grow better, operations teams need the tools that make them central to growth — not an afterthought.

    Whether you’re part of a central RevOps team or run ops for a single department, Operations Hub gives you a unified toolset that connects apps, cleans and curates customer data, and automates business processes on one central CRM platform. The result? An efficient, aligned, and adaptable business that delivers a friction-free customer experience.

    Solutions to Your Top Operations Challenges

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    Sync and Clean Customer Data

    Disparate systems and inconsistent data can lead to inaccurate and outdated customer information, causing miscommunications and lost opportunities. Operations Hub makes it easier than ever for your systems to work together. With powerful features like data sync and quality automation, you can make sure your customer data is accurate, complete, and up-to-date.

    Popular Features

    • Data Sync

      Keep your apps and data in sync in an easy, no-code package.

    • Data Quality Automation

      Automatically fix date properties, format names, and more with new out-of-the-box automations.

    • Data Quality Command Center

      Keep bad data out of your CRM, review your data health, and fix errors before they snowball.

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    Automate Every Process

    Manual and repetitive tasks lead to inefficiencies, errors, and burnout among employees, ultimately impacting business performance. Use automation to reduce the likelihood of errors and accelerate turnaround times, making it easier to deliver exceptional service and reduce customer friction at the same time.

    Popular Features

    • Programmable Automation

      Code custom automation actions for every business process.

    • Workflow Extensions

      Trigger actions like Slack messages, Zoom invites, or Asana tasks from your HubSpot workflows.

    • Keep your team organized and efficient by ensuring every user has access to the right assets.

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    Curate Data for Reporting

    Many businesses struggle to produce accurate and reliable reports due to challenges with data collection and management. Enable fast, easy, and consistent reporting for your whole company. With customizable datasets, reports, and real-time data sharing, you can uncover insights more quickly and make informed decisions with greater confidence. Eliminate uncertainty around reporting and empower your teams to make data-driven decisions with ease.

    Popular Features

    • Datasets

      Save time and streamline your reporting with user-friendly data collections and advanced calculations.

    • Snowflake Data Share

      Connect all your HubSpot data into your Snowflake instance quickly and securely.

    • Custom Report Builder

      Create compelling visualizations of all your CRM data in one place.

    Operations Software That Grows With You

    Start with free tools and pay as you grow, or hit the ground running with one of our premium editions.

    Free

    No credit card required

    $0/month

    Popular features

    • Two-way data sync
    • Default field mappings
    • Historical sync
    • All third-party integrations

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    Starter

    Starts at

    $20/month per seat

    Popular features

    • Everything in Free
    • Custom field mappings

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    Professional

    Starts at

    $800/month

    (1 seat included)

    Popular features

    • Everything in Starter
    • Programmable automation & bots
    • Webhooks
    • Data quality automation

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    Enterprise

    Starts at

    $2,000/month

    (1 seat included)

    Popular features

    • Everything in Professional
    • Datasets
    • Reporting calculations
    • Snowflake data share
    • Additional reports, lists & workflows

    Get a demo of premium editions Get started with free tools

    For more detailed information on product packaging and the limits that apply, please see our pricing page.
    Price shown in USD and subject to applicable tax.

    It’s already easy to use. But we’re still here for you.

    We’re here to help your whole team stay ahead of the curve as you grow.

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      Education

      Grow your skills with free HubSpot Academy courses and certifications.

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      24/7 Customer Support

      Get help by calling, chatting with, or emailing our customer support team.

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      Apps

      Integrate with over 1,500 third-party apps and tools.

    Have a question for our sales team? Give us a call and we'll walk you through it.
    +1 888-482-7768

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    83% of businesses saw an increase in revenue in the first 12 months using HubSpot.

    See How Customers Use Operations Hub to Grow Better

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    Operations Software for Scaling Businesses | HubSpot (29)

    Marq Migrates From Salesforce, Marketo, and Others to HubSpot

    The Problem
    When Marq was acquired by a private equity firm, it had to choose between cloning its parent company’s existing tech stack or starting over with its own solution.

    The Solution
    With the help of Elite HubSpot solutions partner Aptitude 8, Marq implemented HubSpot’s CRM tools and introduced a new automated quoting process with Operations Hub, saving an estimated $77K per year.

    “We can solve something or build something in a day or less that would have taken weeks in our old software … Our speed to adapt and change processes is way faster.” - David Askvig, Director of Marketing Automation at Marq

    Read the full case study

    Operations Software for Scaling Businesses | HubSpot (30)

    Operations Software for Scaling Businesses | HubSpot (31)

    Eastridge Aligns Sales and Marketing Operations With Operations Hub

    The Problem
    Eastridge sought a tech stack that wouldn't just work well together, but would also align their marketing and sales efforts to drive revenue.

    The Solution
    Eastridge chose Operations Hub as the ideal iPaas platform because it's native to HubSpot. Since then, Eastridge has created alignment between both teams and can deliver a better customer experience.

    "Using Operations Hub is easy. The data sync interface is intuitive enough to establish integrations on the fly, and I have great reporting for tracking." - Benjamin Jack, Managing Director at Eastridge

    Read the full case study

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    Operations Software for Scaling Businesses | HubSpot (36)

    Voted #1 in 318 Categories

    Read case studies

    Streamline your operations and unlock new growth opportunities for your business.

    Get a demo of HubSpot's operations software

    Start 14-day free trial of HubSpot's operations software

    Operations Software for Scaling Businesses | HubSpot (37)

    Frequently Asked Questions

    Operations Hub integrations are powered by a data sync engine, an evolution of the industry-leading PieSync technology that HubSpot acquired in 2019.

    Data sync stands out from other integration solutions because it's built by HubSpot, and it provides a real-time, two-way sync of your data, keeping databases in continuous sync over time.

    It's a great solution to ensure that your databases mirror each other across all of your tools, as it syncs historical data (data that already existed in your database before the sync is activated) as well as newly created data. This sync also allows users to create personalized filters and field mappings, ensuring a unique degree of customization and control over the sync.

    Of course! We can help you get up and running quickly with technical consulting, or you can find help through one of our solutions partners.

    Your whole team of free or paid users will also have access to our active community forums, training lessons from HubSpot Academy, and a comprehensive knowledge base of user guides and help documents.

    Additionally, HubSpot users with Starter editions of Operation Hub have access to chat and email support, and customers using our Professional and Enterprise editions also have access to 24/7 phone support.

    No. With automation and contextual guidance built right in, you can start scaling your operations in minutes.

    If you're looking for even more customization and code is your thing, Operations Hub's automation is as flexible as your imagination. A developer can build custom workflow actions for business processes using JavaScript or Python, so you can adapt to your customers' needs as you scale.

    Operations Hub has two unique automation features: programmable automation and data quality automation.

    With programmable automation, write JavaScript or Python directly in HubSpot workflows to automate even the most advanced business processes.

    And with data quality automation, clean up your data — capitalize names, fix date properties, and more — to align your company and better personalize your customer experience.

    Absolutely. HubSpot offers a fully supported, native Salesforce integration that’s easy to set up and use — and available to Operations Hub Professional customers.

    With Operations Hub, we’ve introduced HubSpot-built integrations with several other leading CRMs, including Microsoft Dynamics.

    Don’t see a HubSpot-built integration with your CRM? We offer many other CRM integrations through the HubSpot App Marketplace.

    While Operations Hub stands out for its power and flexibility, users also benefit from its integration with the rest of HubSpot’s complete CRM platform.

    Because Operations Hub includes HubSpot’s CRM functionality and seamlessly integrates with Marketing Hub, Sales Hub, Service Hub, and CMS Hub, your entire team can unite around one centralized view of customer data.

    As companies grow and scale, teams invest in their own software and systems, and data is siloed. This causes a lack of insight, inefficiency, and fractured customer experience as each department tries to solve its own operations problems independently.

    Instead of building tech debt and decentralized operations teams across marketing, sales, and customer service, invest in a centralized approach to operations with a centralized toolset.

    With Operations Hub, you have the tools to connect your apps, sync and clean your customer data, and automate business processes, turning operations into a strategic arm of your business — not a reactive one.

    Powerful alone, even better together.

    Each product in the platform is connected to the same underlying CRM database. Although our products are powerful on their own, the real magic happens when you use them together.

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      Marketing Hub

      Marketing automation software to help you generate leads and automate marketing that drives growth.

      Learn about Marketing Hub

    • Operations Software for Scaling Businesses | HubSpot (39)

      Sales Hub

      Sales CRM software to help you get deeper insights into prospects, automate the tasks you hate, and close more deals faster.

      Learn about Sales Hub

    • Operations Software for Scaling Businesses | HubSpot (40)

      Service Hub

      Customer service management software to help you connect with customers, exceed expectations, and turn them into promoters who grow your business.

      Learn about Service Hub

    • Operations Software for Scaling Businesses | HubSpot (41)

      Content Hub

      All-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.

      Learn about Content Hub

    • Operations Software for Scaling Businesses | HubSpot (42)

      Commerce Hub

      B2B commerce software designed to help you streamline your opportunity-to-revenue process so you get paid faster, increase revenue, and save time.

      Learn about Commerce Hub

      Operations Software for Scaling Businesses | HubSpot (2024)
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