Winter's Biggest Hair Trends Are About Making Bold Moves (2024)

In the same week as the clocks went back across the US for daylight saving time, Dua Lipa debuted a new rockstar red hair color with the release of her new single, Houdini. And thus, the transition into winter—and winter hair trends—has officially begun.

In a year marked by major celebrity hair changes (think, Florence Pugh’s pink buzzcut and Billie Eilish’s bright red roots), it has felt as if celebrities have been extra restless when it comes to their hair lately. Career blondes might be taking the leap to try out new chocolate, chestnut, or caramel shades, while it seems like all the natural brunettes have been making the switch to red. It can be hard to keep up.

With a long winter ahead, there are no doubt more dramatic hair transformations still on the way. This season will challenge your preconceptions of practical low-maintenance colors and frizz-defying styles suitable for cold weather. Winter 2023’s biggest hair trends are bigger, bolder, and more attention-grabbing than you might be used to.

To get ahead of the upcoming winter curve, NYLON spoke to five hair colorists and stylists to share the trends they are expecting to take over this season.

Winter Hair Trend #1: Going Gold

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Rosario Cannata, a master colorist at Warren Tricomi Salon, says we can thank our reignited love of Pamela Anderson for the return of this golden blonde shade. The warm blonde hair color she had in her Baywatch days is still her signature today. “It’s the perfect amount of warm and neutral tones,” says Cannata, “and it has elements of the legendary Brigitte Bardot’s cozy, soft, lived-in, rooted color.” He says that this blonde is complimentary and easily customizable for everyone. It also takes advantage of hair’s tendency to go warm due to exposure of natural, everyday elements, meaning your hairdresser no longer has to fight against those tones. “Throw away your purple shampoos because warm and golden tones are back with a vengeance,” adds Cannata.

Winter Hair Trend #2: Valentine’s Red

As the flaming hair color continues to trend, it’s clear red isn’t going anywhere just yet. But this winter expect to see more luxe, rich palettes of reds, says R+Co Collective colorist Richy Kandasamy. He calls the deep, near- burgundy shade, as seen on Dua Lipa, “Valentine’s Red”. He explains fall’s diverse mix of soft reds and copper hues will influence the upcoming season as well: “These reds can range anywhere from traditional shades, to multi-dimensional hues, and color combinations.”

Winter Hair Trend #3: Lush Hollywood Curls

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“There have been many different takes on this look, but as the years go on Hollywood-style curls have always remained a classic,” says celebrity hairstylist Ricky Fraser. But this winter, Priscilla Presley hair tutorials on TikTok and the reinvigorated obsession with Sofia Coppola’s archive and Marie Antoinette’s hair, are making way for even bigger, bouncier, and more voluminous curls. “I love the style because it adds a touch of sophistication to any look,” says Fraser.

Winter Hair Trend #4: The Bixie Cut

Jennifer Korab, a New Jersey-based hairstylist says this season will see the rise of the “Bixie”— a combination of the bob and the pixie haircuts. “These styles with be loaded with volume, movement, and texture,” she adds, as the look is meant to be soft and playful, not severe, despite the short length. Plus, the cut complements winter’s scarves, turtlenecks, and thick sweaters.

Winter Hair Trend #5: The Tint Back

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Hairstylist an co-founder of IGK, Chase Kusero, says it’s true that most people go for darker, richer brunette shades in the winter, but the key to making the look work is figuring out how to keep some of your summery, highlighted dimension. To do that, “we aim to match up the mid-lengths and ends of the hair to the roots,” says Cannata, “but only tinting it back [darker] by a half-to-one level shade lighter than their root.” The overall effect is everything is “tinted down” for a softer and more fluid connect, says Cannata.

Winter Hair Trend #6: Messy Buns With Side Bangs

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“We saw this look on the runway this past season and are seeing it more and more,” says Korab. It works for casual outfits but is also equally appropriate for formal events adding a laid-back element to going-out looks. A side-sweeping bang (or achieving the same look with a tendril) gives the style an effortless finish, Korab adds.

Winter Hair Trend #7: Luxe Bows

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A simple ribbon is the easiest (and cheapest) hair accessory, that can completely transform an entire look. Tying a bow around any bun, pony, or half-up hairstyle makes it instantly more flirty and festive, by adding an element of thoughtful effort. We love bows of all shapes and colors, but a midsize black bow is particularly chic for holiday season.

Winter's Biggest Hair Trends Are About Making Bold Moves (2024)

FAQs

What color hair should winters have? ›

Winter Skin Tones

This means that hair colors with cool undertones, like ash blonde, platinum, smokey gray, and burgundy, will look best on you. If you're not sure what color to choose, we recommend going for a smokey gray or a deep burgundy.

What is the winter hair color for 2024? ›

“It's inevitable that red-browns will be a hit for cooler weather, especially into 2024,” says Richards. Last year birthed the rise of cherry-cola hair, while this coming year will give way to pecan-red hair — a richly saturated, highly glossy auburn (like a hot and gooey pecan pie).

What is the Vogue trend for hair in 2024? ›

2024's hottest haircut has been dubbed the “Nirvana.” The red carpet has been filled with examples of the cut, which is defined by its length (it meets the shoulder or collarbone) and blunt cut finish.

Is Short hair the new trend? ›

There's no denying that short hairstyles are extra trendy in 2024. Whether it's a vintage pixie cut or a sophisticated lob, the urge to chop off your strands for a new look is hitting clients hard this year.

What hair color is best for bright winters? ›

Bright Winter Best Hair Colours

Flattering shades for you include cool dark ash brown or natural black, dark cherry or a cool-toned blonde.

What hair color compliments my skin tone? ›

Typically, cool skin tones match cooler hair colors, like a platinum shade, cool brown, or ashy hue. Warm skin tones, on the other hand, are complemented by warmer hair colors like golden brown or blonde, bronze, and copper-red hair dyes.

What hair color makes you look younger? ›

When it comes to youthful hair colors, honey blonde is always sitting near the top of our recommendations list. Firstly, lighter hair colors are synonymous with a more youthful look. Secondly, this particular shade incorporates warm, golden honey tones which will soften the blonde and add warmth to your complexion.

What is the hottest hair color? ›

Most Attractive Hair Colour According to Women
Hair colorPercentage
Blonde36%
Red18%
Black5%
Gray3%
1 more row
Mar 7, 2023

What is the new blonde color for 2024? ›

Golden Hour Blonde

Along with beige and near-chantilly blonde, sun-touched blonde is destined to warm up 2024. Rita Hazan (aka Beyoncé's go-to colorist) calls this blonde “a natural but bright and happy look which gives a sun-kissed glow to the skin.” Consider this shade your ticket to an endless summer.

What hairstyle is trending 2024? ›

The trending hair looks for 2024 are expected to be quite diverse; some styles and trends to watch out for include bobs, hair bows, and fluffy curly cuts.

Are bangs out in 2024? ›

Birkin Bangs

The curtain bang's reign is far from over, but another nostalgic favorite — the Birkin bang — will be big in 2024. Inspired by the late singer, actress and fashion icon Jane Birkin, this style of bang is shorter and more blunt than the face-framing curtain bang.

Are bangs popular in 2024? ›

Rebecca Jordan, stylist and senior technician at Taylor Taylor London's Shoreditch salon, agrees that bangs are going to be a big deal this year. She tells Stylist: “The beauty of the 2024 craze for bangs is that there is a fringe for everyone, no matter what hair type or face shape.

Does short hair make you look older or younger? ›

Short hair does not need to age you, though, as the style and texture of shorter hairstyles can add a youthful appearance. The more texture, movement, and body your hair has, the younger you will appear, regardless of length.

What is a butterfly cut haircut? ›

A butterfly haircut combines short layers with long layers to give your hair dimension, movement, and body. The short, wispy layers hit around the chin to frame your face, highlight your features, and even contour a round face shape.

What is the true winter hair color? ›

The hair is typically dark, ranging from dark ash brown to black. This colour season's hair does not have any natural highlights, and the hair is either neutral or ashy. True Winter has a stark contrast between the features. There is also a high contrast between the iris and whites of the eye.

Should you dye your hair lighter or darker in the winter? ›

Darker colors help create a dramatic effect, while also giving your hair a shiny, healthier appearance during the colder months. No matter what color you're considering this winter, our hairstyling team at The Hair Company can help you transition from your existing, warmer-month look!

Is dark hair better for winter? ›

This is a question we get asked a lot, and The good news is that it will not – no matter if your cool skin tone changes due to tanning or ageing. This is because Dark Winter colours are perfectly in harmony with your cool skin and the high contrast level between your hair, skin and eye colour.

Do winters always have dark hair? ›

True Winters often (although definitely not always!) look like the 'classic' Winter - they can have very dark hair, fair skin and bright eyes. Their skin can be any colour, but that feeling of contrast generally remains - either between hair and skin tone, or between skin/hairs and bright whites of eyes and teeth.

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