Now Live: Your Guide to the Full INBOUND 2024 Agenda
Get ready to supercharge your strategies in 2024 and beyond — the full agenda for INBOUND is officially live! This year’s event promises to be bigger and better (Did you see the lineup yet?!), packed with more insightful sessions tailored for professionals across marketing, sales, and customer success. Here’s everything you need to know to start planning your INBOUND learning experience.
This year, we’ve made it easier than ever to filter for specific sessions, based on type and focus area. Before you dive in, we’re breaking down each session type so you can tailor your personal agenda based on what learning goals you have for INBOUND.BREAKING DOWN THE SESSION TYPES
Regardless of your job focus or role, INBOUND sessions will provide you with new knowledge, skills, and networks to take your career to the next level. The full agenda can be filtered by session type, keywords, and topic tags to fully customize the content you're looking for. Here are a few handpicked sessions to get you started based on a few of our most popular topics.
SESSION RECOMMENDATIONS
Marketing
Explore cutting-edge marketing strategies, content creation techniques, and AI-driven approaches to stay ahead in the rapidly evolving marketing landscape.
- The AI-Powered Marketing Playbookwith Kieran Flanagan (SVP, Marketing; HubSpot) and Kipp Bodnar (CMO, HubSpot)
- Stop Telling Stories: Have Brand Conversations that Convertwith Kate DiLeo (Brand Architect & Founder, The Brand Trifecta)
- 5 Unconventional Messaging Moves for Marketing Maverickswith Nancy Harhut (Chief Creative Officer, HBT Marketing)
- Content Is Not King: The New Approach to Content Marketingwith Neil Patel (Co-founder, NP Digital)
- SME vs. Influencer vs. TL: Which to Nix in the Marketing Mixwith Ashley Faus (Head of Lifecycle Marketing, Portfolio; Atlassian)
View more marketing sessions here.
Sales
Master new sales techniques, leverage diversity to boost performance, and use the power of HubSpot's Sales Hub to accelerate your sales efforts.
- Mastering Sales Techniques: Next Level Performancewith Morgan J Ingram (Chief Edutainment Officer, AMP)
- The Power of Partnerships with Glenda McNeal (Chief Partner Officer, American Express)
- Women Sell Better: Boosting Sales With Diversitywith Cynthia Barnes (Keynote Speaker)
- Elevating Your Prospecting Motions With Sales Hubwith Alex Rainford (Principal Product Marketing Manager, HubSpot) and Jeppe Wienziers Stenbaek (Director, Pleo Technologies A/S)
- Proven Revenue Strategies for Sales Leaders in 2025!with Carole Mahoney (Founder, Unbound Growth) and Lori Richardson (Revenue Growth Expert, Score More Sales)
View more sales sessions here.
Customer Success
Discover the secrets to building lasting customer relationships, improving retention, and converting detractors into promoters.
- Top 3 CX Lessons for Converting Detractors to Promoterswith Michelle Peluso (EVP & Chief Customer and Experience Officer, CVS Health)
- Unify Conversations: Leveraging APIs for Omnichannel Successwith Vandita Arora (Group Product Manager, HubSpot) and Vijay Vadlamani Group Product Manager, HubSpot)
- The Full Funnel Influence of Customer Education on Businesswith Christie Horsman (VP, Marketing; Thinkific) and Sarah Dawley (Senior Manager, Content; Hootsuite)
- Content Revolution: Strategies for Brand Resurgence with Scott Clary (Founder, Success Story Podcast)
- Reinvent Customer Relationships: AI, Data, and Smart CRMwith Amy Maret (Principal Researcher, Trends and Thought Leadership; HubSpot) and Jocelyn Horn (Principal Product Marketing Manager, HubSpot)
View more customer success sessions here.
AI
Dive into the world of AI and its transformative impact on marketing, content creation, and customer engagement. Explore the latest AI-driven strategies and tools to stay ahead of the curve for business growth.
- AI-Powered Growth: Transforming Audience Reach and Expansionwith Matt Wolfe (Host of the Next Wave Podcast, FutureTools.io)
- The AI-Powered Marketing Playbookwithwith Kieran Flanagan (SVP, Marketing; HubSpot) and Kipp Bodnar (CMO, HubSpot)
- AI Growth Secrets that are 10x’ing Traffic and Leads with Eric Siu (Founder, Single Grain)
- AI-First Marketing With OpenAIwith Dane Vahey (head of Strategic Marketing, OpenAI)
- AI-Impact: Leveraging AI to Scale Your Go-to-Marketwith Laurence Butler (Senior Director, HubSpot)
View more AI sessions here.
HubSpot Products
Unlock the full potential of HubSpot's platform and discover the latest product updates and features. Learn how to implement best practices to streamline your operations and drive success.
- HubSpot Spotlight with Yamini Rangan (CEO, HubSpot), Dharmesh Shah (Co-founder, CTO; HubSpot) and Andy Pitre (EVP, Product; HubSpot)
- Operations Hub: Year in Reviewwith Jesse Tremblay (Director of Product, HubSpot) and Max Freiert (Director of Product Management, HubSpot)
- Unlock the Power of Customizing HubSpot's Smart CRMwith Jeff Vincent (Group Product Manager, HubSpot) and Katherine Man (Group Product Manager, HubSpot)
- Debate:Mythbusters — HubSpot's Smart CRM vs. Legacy CRMwith Jocelyn Horn (Principal Product Marketing Manager, HubSpot)
- The HubSpot Hour: Discover What’s New from Q3withKyle Jepson (Evangelist, HubSpot),Evelyn Wang (Product Marketing Manager, HubSpot), and Mark Hans (Senior Professor, HubSpot)
View more HubSpot sessions here.
Founder
Gain invaluable insights from successful founders and investors on launching and scaling your startup and how to leverage AI for growth.
- No Money, No Problem: How to Launch a Bootstrapped Businesswith Claire Wasserman (Founder, Ladies Get Paid)
- From Startup to Sensation: Reinventing Business Successwith Wade Foster (CEO and Co-founder, Zapier)
- $1M Pitch Competition With HubSpot for Startups and Ventureswith Brandon Greer (Head of Corporate Development, HubSpot) and Kieran Flanagan (SVP, Marketing; HubSpot)
- Beyond 2024: HubSpot’s Bold Vision for the Front Officewith Dylan Sellberg (Director of Product Management, HubSpot)
- Top 25 GTM Standards for Growth (Executives Only!)with Sangram Vajre (CEO and Co-founder, GTM Partners)
HubSpot Partners
Discover the latest trends, strategies, and insights from top HubSpot experts and partners. Learn how to leverage HubSpot's platform to drive business growth and deliver exceptional customer experiences.
- State of HubSpot 2024: How The Best Do It Differentwith Jonathan Burg (SVP Revenue, New Breed)
- Taking a Platform Approach to Business Reinventionwith Ben Anderson (Staff Engineering Lead, HubSpot), Bree Hall (Associate Developer Advocate, HubSpot), and Sophie Higgs (Senior Director, Product; HubSpot)
- HubSpot X Community: Insights From Top Solution Partnerswith Dan Moyle (HubSpot Advisor, Impulse Creative), Jennifer Nixon (Delivery Lead, Aptitude 8), Josh Curcio (CRO and Partner, protocol 80, Inc.), Kyle Jepson (Evangelist, HubSpot), and Phil Vallender (Director, Blend)
- Beyond 2024: HubSpot AI’s Bold Vision for the Front Officewith Dylan Sellberg (Director of Product Management, HubSpot)
- The Importance of a Cohesive Data Enrichment Strategywith Lubna Quraishi (Head of Marketing, Teamwork.com), Matt Sornson (GM Data and Intelligence, HubSpot), and Sam Oh (VP, Acquisition; Bitly)
No matter the industry or job title, INBOUND sessions will equip attendees with crucial tips, strategies, and perspectives on the latest business trends essential to your role. View theagenda(with more sessions being added) and register for INBOUND today!
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INBOUND Team
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